The new book by “web marketing guru” Marcus Sheridan, founder and president of The Sales Lion, “They Ask, You Answer,” was named the No. 1 marketing book to read in 2017 by Mashable. Launched in January 2017, the book has plenty of relevancy for 2018 and beyond.
The book relates the story of how Sheridan’s company, River Pools and Spas, used content marketing to rise from the brink of bankruptcy during the 2008 economic crisis. Sheridan’s success has turned him into a highly sought-after speaker and a trusted voice in digital marketing and sales. The book will help you get a complete picture on how to integrate marketing and sales for an effective content strategy.