Performance Partnerships

If you think affiliate marketing is an old-school marketing strategy that no longer has merit, think again. Robert Glazer’s book on the subject draws on insights from all types of leaders and influencers in this field to illustrate why it is something you should consider adding in 2018 if it’s not already part of your marketing strategy. He also shares why performance partnerships should also be expanded and leveraged now and in the future. This is a must-read for anyone in the B2C industry who is struggling to grow revenue or who somehow thinks affiliate marketing is no longer relevant.